Starbucks

Known as the hotspot to meet, Starbucks is a company that most children, teenagers, and adults can count on to hang out. With a recent survey stating that "indicated that consumers found Starbucks to be a more interesting brand than Coke."(QsRB)which allows a company to "supports behavioral change" (QsRB)in a person. After these results were released, my belief that investing in Starbucks grew. If a company has the ability to market its product in a manner which not only brings people of all ages, races, income and tastes together but also sells products well. Going green in 2008, "the coffee franchise [Starbucks] has now completed the pilot phase for the U.S. Green Building Council’s new LEED Volume Certification program. Starbucks plans to build all new, company-owned stores to LEED standards starting this year." (DeFreitas, Susan) By developing a more greener business, Starbucks is not only saving money but will also gain profits from the amount of money it saves as well as the amount of people that will desire to buy such a project. Also, with recent reports stating that "Starbucks now ranks behind only No. 1 McDonald's and runner-up Subway, according to research firm Technomic's just-released listing of America's top 500 restaurant chains in total 2010 U.S. sales."(Bruce Horovitz) Becoming the first coffee franchise to make it as a top ranked chain store speaks more of Starbucks potential than any stock can.(to me this just screams potential)As seen in the trend of the stock, the values are rapidly increasing over the course of the last 3 months. With this trend being continuous and my addiction to coffee, I believe that investing in Starbucks is a great idea; not only is the company doing well but coffee is an addictive product so people are more likely to invest in coffee.

52 Week Range:22.50 - 38.21
Day High:37.28
Day Low:36.72



DeFreitas, Susan. "Starbucks to Build All New Stores LEED | EarthTechling." EarthTechling | Green Technology News and Reviews for All Earthlings. Earth Teching, 21 Apr. 2011.

Horovitz, Bruce. "Starbucks Spurts to No. 3 U.S. Restaurant Chain - USATODAY.com." News, Travel, Weather, Entertainment, Sports, Technology, U.S. & World - USATODAY.com. USA Today, 26 Apr. 2011.

QsRB. "Consumers List Coca-Cola, Starbucks as Most Relevant Brands | QSRweb.com." QSR Web - Quick Service Restaurant News, Trends and Insights | QSRweb.com. 26 Apr. 2011.

Sophia Beytelman